![]() ![]() Achieving this goal requires the design to achieve number of answers for questions related to consumer needs. Human centered design builds a sustainable relation between the product and consumer or user. 1 The human centered design pyramid (source: Giacomin, 2014) ![]() Companies such as Apple use the human centered design characteristics to examine the products and if they are expected to meet with consumer needs and achieve market success. Companies such as IKEA, Lego, Google, Facebook and Apple shifted their direction to focus on the emotional relation between its products and the consumer instead of focusing on the technology. Characteristics of Human Centered Designĭuring the last years, many examples provided proof of success by utilizing human centered design as a part of the organization strategy. Involving the consumer in the design and production processĪlong with the emerging awareness of human centered design, the paradigm extends its function to cover a wide range of design disciplines such as interactive design, user experience, usability and empathic design…etc.Considering the overall consumer experience.Clear understanding to the users, tasks and environments. ![]() Adopting multidisciplinary skills and perspectives.In a research paper presented by Joseph Giacomin, Human Centered Design Institute, Brunel University, the ISO 9241-210 defined six characteristics of the human center design process: ![]() And it was introduced in his co-athored book, User-Centered System Design: New Perspectives on Human-Computer Interaction. The term human-centered design is based on the term “user-centered design” which is originated in Donald Norman’s research laboratory at the University of California San Diego in the 1980s. “An approach to systems design and development that aims to make interactive systems more usable by focusing on the use of the system and applying human factors/ergonomics and usability knowledge and techniques.” Why Do We Need Human-Centered Design More than Before?Īnother definition for the human centered design process presented by the ISO 9241-210 – Ergonomics of Human Centered System Interaction: ![]()
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